Nobody likes a slow website, especially when they’re trying to watch a video. If your Webflow file size is too large or not optimized properly, it can drag down your site’s speed, leading to long load times, choppy playback, and frustrated visitors who might leave before they even hit play.
Webflow makes it easy to add videos, but if you’re not paying attention to file types, compression, or size limits, you could run into issues like buffering, poor quality, or even broken videos.
By taking a few extra steps to optimize your videos before uploading, you can keep your site running smoothly, improve engagement, and create a better experience for your audience.
Before you start adding videos to your Webflow site, it’s important to know the platform’s limits and requirements. Knowing these upfront helps avoid slow loading, broken embeds, or quality issues. Let’s break it down.
When working with Webflow, upload video files only after gaining full understanding of the platform’s file size limits and supported formats. Webflow allows videos to be uploaded directly to the platform or embedded from external sources like YouTube or Vimeo.
However, Webflow has a maximum file size of 30MB per video for video elements. Anything larger than that will either need to be compressed or hosted externally.
As for supported formats, Webflow works best with the following:
While MP4 is the most universally accepted format and is compatible across almost all devices and browsers, WebM offers better compression and is gaining popularity for modern browsers. MOV is still a popular format, especially for high-quality video, but it often results in larger files.
When you’re using Webflow, upload video files directly by following these steps:
Alternatively, if you're hosting the video externally, you can use the embed code to place your video directly into Webflow, offering more flexibility and reduced website load times.
Not all video formats are the best formats to work with while hosting them in the web. Using the right file type ensures better compatibility, faster loading, and smoother playback. Let’s explore the best options for Webflow.
When uploading a video to Webflow, you’ll need to choose the right file format. Here’s a breakdown of the three most common formats:
In most cases, MP4 is the best format to use for Webflow because of its wide compatibility and moderate file size.
One of the key factors to consider when choosing a format is compatibility across devices and browsers. Webflow uses HTML5 video players, so the chosen format must be supported on desktop and mobile devices.
If you want to ensure maximum compatibility, MP4 should be your go-to format.
Video compression is essential to ensure your Webflow file size stays within the limits while maintaining good quality. Several tools can help with video compression, like:
When compressing, aim for a balance. Too much compression can reduce quality, while too little can increase file size.
The goal when compressing videos is to ensure fast loading times without sacrificing visual clarity. Here are some tips to strike that balance:
Uploading videos the right way can have a significant impact on your website’s user experience and performance. By choosing the best video formats, adhering to Webflow’s upload limits, and properly compressing videos, you can ensure a seamless viewing experience for your audience.
Remember to focus on best formats like MP4, follow the Webflow file size guidelines, and compress your videos to improve loading times without losing quality.
What’s the maximum video file size I can upload in Webflow?
Webflow allows up to 30MB for each video uploaded.
Which video file format works best for Webflow sites?
MP4 is the best format for Webflow due to its compatibility with most devices and browsers.
How do I compress videos before uploading to Webflow?
Use tools like HandBrake or Adobe Media Encoder to compress videos without losing quality.
Host, customize, and optimize videos in one place — with tools to improve design, performance, and conversions.
